Senior Copywriter. Freelance Writer. Editor.
I'm Lauren, a copywriter and editor based in Los Angeles. I started my career with positions at W Magazine and Moda Operandi before landing at Cosmopolitan, where I was the fashion editor for four years. I currently contribute to Who What Wear and The Cut in a freelance capacity, writing shopping roundups and service stories in the fashion and beauty space.
After five years in NYC, I moved to Los Angeles to pivot into copywriting at Alo Moves. As senior copywriter for the on-demand fitness and mindfulness app under Alo Yoga, I spearhead messaging across paid ads, social, email, site, and blog. Collaboration across all channels is key, and I enjoy brainstorming and experimenting with new ways to engage both our existing audience and potential new members.